Product strategy
Determining what to offer consumers, and when to offer it, can strengthen your game’s appeal before launch and provide continued momentum long after launch day. Industry statistics show that preorders drive 30 percent of all online game sales and another 15 percent comes from the actual launch. With nearly half of all online revenues coming at or before launch day, good preorder planning is essential. Start by mapping out your product strategy. Determine which variations of your game — Standard, Limited and Collector’s Editions, direct sale — you will offer and when you will offer them — each option can produce important incremental revenue. Free Play Games |Big Fish Games
Collector’s Editions often generate up to 15 percent of total orders and more than 20 percent of total online revenues. Consider promoting these coveted editions to boost your preorder campaign. For example, let your fans know that the more Collector’s Edition preorders the company receives, the more goodies you will add (and more customers that will become engaged in your launch).Free Play Games
And if you’re unsure what your fans are looking for, poll your players via social media. You’ll be surprised at the useful feedback you receive about possible incentives, bonuses, and content — even pricing.
